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Thursday
Jan042018

Got health insurance? Start using it!

We’ve Got Coverage. Let’s Get Health Care!
                                                                                                                                       
We fought hard in 2017 to keep the Affordable Care Act and help millions of women, LGBTQ people and families learn they could still enroll in good, affordable coverage for 2018. Our New Year’s resolution is to get people started using that coverage!
 
We’ll be devoting the first two months of the year to promoting health insurance literacy and motivating people to use their health insurance. Raising Women’s Voices has lots of experience doing this from our successful My Health, My Voice campaign that has provided thousands of health insurance user guides and personal health journals to women across the country. 
 
Experience has taught us that the best way to engage newly-insured people is to tell them about the free preventive services that come with their health insurance. Our new social media campaign, targeted to women of color, Latinx people, LGBTQ people, immigrants and low-income families, does just that.
 
As we did for our Open Enrollment campaign, we developed our new campaign’s social media materials by listening to our RWV Regional Coordinators from Arizona, Georgia, Louisiana, New Mexico and Texas, who helped us select photos that feature people who reflect the diverse people they serve.
 
Each of the social media badges, like the one shown above, will be posted with text that includes a link to a relevant flyer or fact sheet like this one, which you can find here to download and use in your community. The flyer lists some of the most popular preventive services, like check-ups and flu shots, that are available at no charge to anyone with health insurance. (By the way, that includes people with employer-based health plans!) But we caution that you must use a provider who is in your health plan’s network.

For many of the women RWV serves, free access to birth control can be life-changing. But, we are worried that some women may believe the ACA’s contraceptive coverage without co-pays benefit has been repealed by the Trump administration. In fact, the Trump birth control rules have been blocked by two federal courts. So, we will be using social media badges like this one to get the word out that birth control is still a free women’s preventive services benefit for 2018.
 
Another of the free preventive services we will be highlighting in our campaign is testing for HIV and Sexually Transmitted Infections (STIs). This message is especially important for those in our communities who are at higher risk and could go undiagnosed. Some of our regional coordinators, such as the Afiya Center in Dallas and Women with a Vision in New Orleans, work directly with women, LGBTQ people and families with HIV.
 
We are also communicating the importance of establishing a relationship with a primary care provider (PCP) who can oversee your health care. For many people, finding a doctor they are comfortable with can be a challenge. This can be especially true for LGBTQ people and for immigrants whose first language is not English. The posting text for these graphics will lead people to a fact sheet with tips on finding a primary care provider who not only takes their insurance, but is a good fit for them personally. The fact sheet is written to empower people and lets them know they deserve to be treated with respect by their providers. You can download it here.
 
We also created an LGBTQ specific social media graphic for this topic and will link the post to GLMA’s (previously known as the Gay & Lesbian Medical Association) Provider Directory. We hope to connect LGBTQ people across the country to vetted providers they can trust.
 
Getting health insurance is just the first step in taking charge of your health.Knowing how to use your insurance in our health care system is yet another challenge. We’re proud to be working with Community Catalyst on this new effort that we hope will make a difference in the lives of many newly insured people in 2018.

 

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